David Jalbert-Gagnier
Creative Director

To rethink the offering and customer experience, to design compelling end-to-end journeys, and to delight the user and produce results.

To work with confident, driven people looking to push the boundaries of their fields customers want, and help transform organizational cultures to deliver on it.

For over a decade, I have built relationships, designed processes and led creative teams to develop design solutions that deliver real results for our clients, many of them in the media, arts, and public sectors. 




David Jalbert-Gagnier is a Creative Director, Designer, and Strategist based in New York City. He has dedicated his career to helping organizations in the public and private sectors deliver exceptional experiences with clarity and sophistication.

As a co-founder of Objective Subject, David led brand strategy, visual identity, and digital design work for a wide range of clients: Associated Press, Bard College, BAM, Council on Foreign Relations, the City of New York, and The New York Times, among others.

Of late, he’s been a key part of a project to completely rethink the customer and wayfinding experience at some of America's largest transit hubs.

A native of Saint-Hyacinthe, Québec in Canada, he’s now a through-and-through New Yorker, save for a springtime hankering for maple syrup.

Subjects of Interest
and Expertise

  • Visual Identity Systems in the Public Sector
  • Customer Experience Design for Transit Systems
  • Wayfinding in Complex Environments
  • Culture Transformation and Change Management
  • Design Thinking applied to Policy

Talks and

Jury Member, Grafika Awards (Montréal, Québec, 2017) ‘A digital-savvy face-lift for the City of Oakland’ O’Reilly Design Conference (San Francisco, California, 2017), ‘On the Design of Delightful Transit Experiences’ World Design Summit (Montréal, Québec, 2017), Facilitator, New America Farm Bill Rural Development Innovation Summit (Washington, DC, 2018)


Webby (New York Times, 2015), Red Dot Communication Design (Associated Press, 2012; New York Times, 2014); Design for Experience Award (Boston Public Schools Discover, 2013)