The New York Times

Structuring how the Gray Lady grows its brand

Brand Strategy
Identity Design
Digital Product Design

Port of New York & New Jersey

Redefining what a New York airport should feel like

Customer Experience
Wayfinding Design
Creative Direction

The File – Toronto Star

An immersive digital destination to strengthen topic ownership

Marketing Strategy
Concept Development 
Positioning & Copy
Film Production
Campaign Design
Digital Campaign

Guittard Chocolate Company

Simplifying a chefs’ favorite chocolate brand 

Brand Strategy
Visual Identity
Packaging Design

Associated Press

Turning the most trusted news service in the world into a digital paragon

Visual Identity
Implementation Strategy

Penny Appeal Canada

Re-imagining narratives about Ramadan

Advertising Art Direction
Video Production
Social Campaign

Toronto Star

Guiding Canada’s largest daily to a vision for its future brand experience

Customer Experience
Visual Identity

Fisher Center for Performing Arts at Bard

Reflecting the top-tier caliber of a Hudson Valley institution

Brand Strategy
Visual Identity


Turning a movement into motion

Brand Strategy
Identity Design
Digital Product Design

© 2021, David Jalbert-Gagnier