The New York Times

Structuring how the Gray Lady grows its brand

Brand Strategy
Identity Design
Digital Product Design

Port of New York & New Jersey

Building shared passenger experience standards across New York’s airport system

Experience Governance
Institutional Alignment
Passenger Journey
Wayfinding Standards
Multi-Stakeholder Infrastructure

Gibney

Turning a movement into motion

Brand Strategy
Identity Design
Digital Product Design

The File – Toronto Star

An immersive digital destination to strengthen topic ownership

Marketing Strategy
Concept Development 
Positioning & Copy
Film Production
Campaign Design
Digital Campaign

Associated Press

Turning the most trusted news service in the world into a digital paragon

Visual Identity
Implementation Strategy

Guittard Chocolate Company

Simplifying a chefs’ favorite chocolate brand 

Brand Strategy
Visual Identity
Packaging Design

Fisher Center for Performing Arts at Bard

Reflecting the top-tier caliber of a Hudson Valley institution

Brand Strategy
Visual Identity

© 2026, David Jalbert-Gagnier